|
Quantity
|
Total
|
||
|
|
|||
PDF guide “Technical SEO Audit for an E-commerce Website”: indexation, speed, duplicates, filters, and fixes that increase traffic and sales
Who it’s for
-
Online store owners who want organic growth and to understand what “breaks” SEO on their site.
-
Junior-to-mid marketers/SEO specialists performing e-commerce audits.
-
Teams preparing for a redesign/migration and wanting to avoid losing traffic.
-
Anyone dealing with indexation issues, slow pages, duplicates, filters, and pagination.
-
Businesses investing in content and ads, but whose site technically can’t “support” growth.
What problems it solves
-
Pages don’t get indexed or drop out of the index—and you don’t know why.
-
Duplicate issues (URLs, titles/descriptions, categories, filters) dilute relevance and crawl budget.
-
Filters and pagination generate thousands of technical pages and “eat up” indexation.
-
The site is slow and Core Web Vitals drop—rankings and conversion suffer.
-
Incorrect canonical/robots/noindex settings, redirects, and 404/500 errors.
-
Category structure and internal linking don’t help rankings.
What’s inside the guide
-
A technical SEO audit checklist for e-commerce: what to check first and in what order.
-
Indexation and crawling: robots.txt, sitemap, meta tags, page statuses, URL parameters.
-
Duplicates and canonicals: how to find and fix them properly (without losing important pages).
-
Filters, sorting, pagination: how to manage parameters so you don’t bloat the index.
-
Errors and redirects: how to clean up 3xx/4xx/5xx without losing page equity.
-
Speed and CWV: what impacts LCP/INP/CLS and how to prioritize fixes.
-
Internal structure: categories, subcategories, breadcrumbs, internal linking, URL logic.
-
Structured data and core e-commerce technical settings (so search understands pages better).
-
How to present audit results: task list, priorities, impact estimate, and execution control.
What you’ll improve with this guide
-
Indexation: the right pages enter search, not technical “noise.”
-
Rankings and visibility: search engines can crawl and understand your site structure more easily.
-
Speed and UX: better CWV, higher conversion, and fewer bounces.
-
Control over filters/parameters: fewer duplicates and wasted crawl.
-
Overall SEO effectiveness: fixes create a foundation where content and links work better.
Format and access
-
Format: electronic PDF guide (digital product).
-
Access: after payment, the file will be available for download (or delivered automatically—depending on your store settings).
-
Readable on phone, tablet, or computer.
-
Suitable for self-auditing or assigning tasks to a developer: check → find an issue → write a brief → control execution.
Note
Note: this guide is an original educational material and is not an official product of Google or any SEO platforms/tools.