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PDF guide “Marketing Analytics for Entrepreneurs”: KPIs, ROMI, reports, dashboards, data-driven decisions
Who it’s for
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Entrepreneurs and small/medium business owners who want to understand what actually drives profit in marketing.
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Marketers who run ads and report to an owner or a team.
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Sales/marketing managers who need clear KPIs and performance control.
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Anyone already running ads (Google/Meta) or planning to, but lacking a reliable measurement system.
What problems it solves
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You’re spending on ads, but it’s unclear what exactly generates leads and sales.
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You have reports, but they’re “about clicks,” not profit and return.
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KPIs are confusing: too many metrics, not enough focus on what matters most.
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Decisions are made by gut feeling rather than data.
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It’s hard to manage a contractor/marketer because there’s no single analytics standard.
What’s inside the guide
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The core logic of business analytics: from goals to metrics to actions.
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A set of key entrepreneur KPIs: leads, sales, CAC/CPA, LTV, ROMI/ROI, conversions, average order value, margin.
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How to build a reporting system to see results by channels and campaigns.
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Dashboard/report structure examples: what to review daily, weekly, and monthly.
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How to find “growth points” and “leaks” in the funnel: where money and customers are being lost.
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Practical tips on how to assign tasks to a marketer and validate analytics quality.
What you’ll improve with this guide
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You’ll clearly see which channels and campaigns actually generate profit—and which drain budget.
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You’ll build a KPI system tailored to your business, not “generic internet metrics.”
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You’ll make decisions faster: what to scale, what to stop, what to rework.
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You’ll strengthen control over marketing: less chaos, more transparency and predictability.
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You’ll learn to speak to marketers in the language of numbers and demand outcomes, not activity.
Format and access
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Format: electronic PDF guide (digital product).
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Access: after payment, the file will be available for download (or delivered automatically—depending on your store settings).
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Readable on phone, tablet, or computer.
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Designed for self-paced implementation.
Note
Note: this guide is an original educational material and is not an official product of Google, Meta, or any other analytics/advertising platforms.